I found that 'managing panic in a pandemic' was the most prevalent insight within the 'five secrets of Crisis Communication' and in particular the idea that public trust is a big issue. I feel these factors are very important as one of the worst things to happen in a crisis is wide spread panic as it can force people to act in an irrational manner which may lead to unecessary violence. Thus, population panic levels must be kept low during a crisis and the most effective way to ensure this is by developing public trust.
When considering behavioral health and emotional readiness in the
context of panic, there is no ready-made framework of measures and
countermeasures that are understood. This has created some problems in that we find public trust to be a big issue. If you don't have the trust, people
aren't going to follow what you say to do. The idea behind the public trust is that if people are concerned about
something and you don't address those concerns, they really can't hear
your message.I feel that this is an important message as in a panic situation, communication with those involved is key to a positive outcome.