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Managing Panic in a Pandemic
I have chosen "Managing Panic in a Pandemic", because in my opinion this is the most important part of Crisis Communication.
In general it makes no sense spreading panic, because "panic" evokes a feeling of being out of control and this is not very helpful in a crisis situation. So trust in authorities will prevent people from panicking.
The idea behind the public trust is this: If people are concerned about something and you don't address those concerns, they really can't hear your message.
Therefore in government, they focus on determining the right messages for what they anticipate the issues will be. That's called push technology. In a crisis situation journalists and reporters are very important to help government manage fear in the general population because an inquiring reporter that maintaining public trust is the most important pillar of successful outbreak communication.
Besides authorities hope that the new concept of “psychological first aid” will help manage panic
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The concept of “psychological first aid”
Good things happen if you do them!
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