Urgent Evoke

A crash course in changing the world.

The Law of Unintended Consequences - Learn8

For my Learn8 I picked TOGA: The Green Pharmacy:

http://srdis.ciesin.org/cases/indonesia-001.html

This case study describes a village persevering in finding plants that will survive in their poor soil. They ended up with a group of plants called TOGA, family medicinal herbs, which includes turmeric, lemon grass and mangosteen.

There are a few lessons here that I like. The first is keeping in mind the interconnectedness of social groups, particularly small ones. By cultivating these plants the locals were able to:

Make a bit more money
Up the value of their land
Improve their general health through heightened awareness and availability of indigenous medicinal plants

These three consequences can spiral in several different directions and probably have, since the report was filed more than ten years ago. I'm having trouble finding more information, so if there is anyone with ideas of where to send me let me know.

But to be imaginative:

The soil could still wear out, becoming even more mineral weary. The people could sell their land (something they were trying to avoid by finding things to cultivate) now that it will be worth more. Although outside interest in residential development has waned with the heightened production other interests are coming in (the report mentions an international cosmetics company). The outside companies might have other ideas about how much production they require AND by being able to pay more than the locals can for their medicinal use of the plants the foreign company might raise prices for locals.

On the sunnier side of things this village, Wedomartani, fought very hard to keep from selling their land, so they may continue to remain locally focused. There is a university nearby, so a little extra income could lead to a higher level of education. If the cosmetics company is sustainably minded and socially responsible then the agreement they make/made will be mutually beneficial.

The other thing to keep in mind is that the solutions offered to any social problems/obstacles, must be simpler, more cheaper or more lucrative, and sustainable.

I know it is sort of going back to those first EVOKE secrets of social innovation, but I think there is a reason we started there.

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