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This is a story about Philippine Christian Foundation's role in social innovation and sustainable (http://showbizandstyle.inquirer.net/breakingnews/breakingnews/view/...):

Manila trash becomes hot London fashion item


By Jason Gutierrez
Agence France-Presse
First Posted 10:47:00 12/01/2009

MANILA, Philippines – At a warehouse near Manila's infamous Smokey Mountain dump, slum-dwellers working for a British-led charity are turning rubbish into fashion items that are proving a hit in top-end
London shops.


Under a dim fluorescent lamp, amid the constant humming of sewing machines, about 20 women cut pieces of cloth and other materials found amid the garbage to make teddy bears.


Others are busy putting finishing touches to handbags and purses made from discarded toothpaste tubes, while glossy magazines are turned into colorful bracelets.


"This bag costs about 100 pounds sterling ($165) or more in London," said Jane Walker, a former publishing executive from Southampton who gave up her lavish lifestyle in 1996 to set up the Philippine Christian
Foundation in Manila after seeing the plight of the poor here.


Walker said about 200 bags were currently being shipped to boutiques in London, and the foundation was unable to meet demand.


"I had to turn down three shops in London ordering our products because we keep running out."

Walker said a deal to supply a major luxury chain was also in the works, while negotiations were underway with an American firm to produce shoes and slippers using discarded car tires.


Known in the local press as Manila's "angel of the dumps" for her work among the scavengers of Smokey Mountain, the 45-year-old single mother's tireless efforts have helped entire families rise above
crushing poverty.


Last year, she was made a Member of the British Empire by Queen Elizabeth II in honor of her work.

Relying mainly on corporate donations, the non-profit foundation provides livelihood projects, health services and free education to children of families living on the dumpsite.


Covering a sprawling area in Tondo district near Manila Bay and just a few kilometers (miles) from the presidential palace, Smokey Mountain has come to symbolize pervasive poverty in this Southeast Asian nation
of 92 million people.


An entire colony of squatter families lives off the dump, which got its name from methane gas-induced black smoke billowing from the mound.


While parts of the site have been leveled to make official settlements over the past decade, a large portion remains a permanent open dump for tons of daily refuse from Manila's 12 million inhabitants.

Before Walker set up her foundation, swarms of children and entire families would descend on the trash, scavenging for items to sell at junkshops.


The thousands of people living on Smokey Mountain had no other way out, and the few pesos earned from a day's grueling work was spent on food.


Many still do scavenge.


But through Walker's efforts, a school was built, an abandoned warehouse was transformed into a livelihood centre where hot meals were offered and the children were given a semblance of a normal life.


Then, when the global financial crisis hit last year and many donors cut back on corporate social responsibility work, Walker was forced to find creative ways to raise new funding.


She came up with the idea of turning trash into fashion accessories and began getting members of the community, mainly mothers, to start sewing together ring tabs from aluminum cans into tiny purses.


She then expanded the project to include laptop and shoulder bags for women.


Other products soon followed -- necklaces and bracelets from colorful magazines, and stuffed toys from readily available material from the dump.


"The magazines are cut into triangular shapes and glued and rolled, keeping the brightly colored part as the last part to roll so the beads are more interesting," Walker said.


"The beads are then dipped in clear varnish and later assembled into jewelry."


The products were first sold to friends, but then found their way into a specialty store carrying eco-friendly fashion in Manila's upmarket Makati financial district. Soon, there were orders from shops
in London.


"The mothers come up with their own designs, they are all very creative," she said.


At any given time, about 40 families are directly employed by the foundation, with each earning at least P3,000 ($65) a month -- far more than they could earn from picking trash alone.


"This has helped me a lot because I can work and watch my grandchildren go to school," said Martha Dominguez, 60, as she delicately put together a stuffed toy.


"We lived surrounded by trash all our lives, not knowing that we could have made it into money."

Walker said the project gave the people involved more than just income.


"There is a big social angle to the project. Many mothers consider mastering the techniques in making bags their biggest achievement in life," she said.


Proceeds from the sales are not enough to sustain the foundation's entire operations but they have helped fill a void left by the donor slump.


"We will never be 100 percent financially sustainable, but if we can aim to be at least 50 percent self-sufficient, then we can expand the work we are doing," Walker said, adding the long-term goal was for the
organization to have its own boutique in Manila.


Meanwhile, Walker and her staff are busy trying to expand the fashion line.


"We are always taking in stuff from the dumps. Right now, I'm trying to figure out how to use old piano keyboards as a design on a hand bag," she said, briefly pausing before her eyes lit up.


"Ahh, I need to drill h***s into them first."



------
To learn more about Philippine Christian Foundation, see http://pcf.ph/index.php.


Views: 31

Comment by Liz Rincon on March 20, 2010 at 8:10am
Love this story, it shows how a simple idea can help so many others.

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