Ethan's 3rd tip, "Embrace market mechanisms (Giving stuff away rarely
works as well as selling it.)." really hits home for me.
My business involves teaching people Taiji (Tai Chi) to regain and maintain their health and wellness. When I first began I had the mindset that by offering free lessons (or entire sets of cla****) I would both draw in new business as well as help out individuals in a tighter financial situation. Today I'm speaking from personal experience: if it's…
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