From the
Innovation in Africa tips post, the tip that resonated most with me was Ethan Zuckerman's point that "What you have matters more than what you lack."
First, it is a great attitude to have throughout one's life. But it is also an extremely practical way of not just finding solutions to the world's problems, but also in marketing those solutions to the public. I have no professional background or statistics to support this assertion, but I imagine it must be cheaper to make already existing technologies more efficient than to build and design wh*** new ones.
As a consumer, I can definitely say that the public isn't always ready to change its habits, and so making technology and products we use each day more efficient -- and cheaper! -- will surely win us over. New technology may save money to consumers in the long term, but are expensive on the short term (such as hybrid vehicles: you save money on energy, but models are typically more expensive than their non-hybrid cousins.)
We should consider those things we use every day, and see how we can best maximize their efficiencies. Not only is it easier, but cheaper for both development and the consumers who will use them -- because no matter how likely a product is to improve the world, it never will if no one buys it.
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