Ethan Zuckerman advises, "Don't fight culture. (If people cook by stirring their stews, they’re not going to use a solar oven, no matter what you do to market it. Make them a better stove instead.)" This secret of social innovation is incredibly important. Sometimes well-intentioned people try to help another group of people solve a problem that the group doesn't really have. Social innovators are able to distinguish between their own problems, and real problems being faced by the people they want to help.
Even when a real problem is perceived, helpful people sometimes try to apply culturally inappropriate solutions. The stew/stove example is a good one because it illustrates the point that what you may be used to is not necessarily the best solution for everyone. Another secret of social innovation that's closely linked to this one is that you have to live in a place before you understand the local issues there.
I think the way for me personally to take this to heart is to remember that the same idea applies to other kinds of help, like software development or educational materials. If I'm designing learning materials, games, and other curricular aids for students, I should really understand where the students are in terms of the kinds of games they already like to play, the kinds of learning that is easy or hard for them, and the equipment they do or don't have access to.
It's an easy concept to grasp but it can be difficult to remember to apply it in the excitement of developing something new, especially something that you're passionate about and that you deeply believe could make a difference.
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