A crash course in changing the world.
· Scene One - Episode beings with the traditional image of a lush farm with cattle, chickens and pigs freely roaming around in their pens, untouched by man or technology. A proud farmer and his family stand by a nearby fence watching the cattle feed on grass and the chickens on chicken feed.
· Scene Two – Midday and the sun is not shinning as bright as it did yesterday. This scene introduces the issue of man and science interfering with the production and growth of chickens in a small farming community. Gone are the kraals and wooden fences enclosing the livestock and fowl. Large, bland looking buildings are being erected to house hundreds of chickens in shocking conditions. Construction crews and tech buffs are seen wiring up the chicken houses and installing the required gadgets to raise chicks in record time.
· Scene Three – Sunset. Helpless numbers of small farmers are trying to pick up their lives where the large “generous” food producing organisations took over. One older gentleman is overheard asking his wife “Where will our food and livelihood come from now?” More farming families gather among themselves to ask the same questions, including one raised in season one of Evoke, “What is the future of farming and food production given all this science?”
· Scene Four – It is night time now and a visit to a local farm is taken. A closer look at the new chicken housing is given by a consenting farmer who agreed to upgrade his farm thanks in large part to the bank that approved his loan and the large food corporation that that promised to make him “go big”. Hundreds of chicks are seen crammed in the small space, each carrying more than double its normal weight thanks to the science behind including growth hormones to chicken feed in order for a chicken to have more ‘meat’ on it to allow firms and retailers to charge higher prices for each unit sold.
· Scene Five – Another dull summer morning. This scene opens with smaller chicken producers being taken out of business and not being able to meet their needs and those of the community that depended on them. A visit to the local supermarket sees refrigerators packed with abnormally large chickens that are fling off the shelf, and local farmer stalls without many customers.
The world of farming has been turned upside down thanks to the advancement of technology and man’s contribution to this.
· Scene Six – is the last one where Evoke agents are asked where their next meal is coming from, and more importantly, how it was made. The issue of allowing genetically modified foods is raised as well as the steps consumers are taking to educated themselves as to the differences between naturally raised fowl and livestock and those that have been assisted by science and technology. Another question is raised, has technology gone too far in interfering with our food sources?
· Learn Mission - Try to gain a better understanding of why a select group of organisations is becoming more and more involved in the production of food and why they feel their contribution will ultimately benefit society. What are the health and social impacts of scientifically modifying our food?
· Act Mission – Possibly approach butcheries and large supermarket chains on the topic of where our food really comes from. Do not get too aggressive, but hear them out and seek out the percentage of farmers that still conduct their business organically despite pressures to adopt the numerous technologies being made available by the large corporations. Find out if consumers are really concerned about where and how their food originates.
· Imagine Mission – It is 2043, what noticeable differences do you envision in the health standards and appearances of our children and grandchildren if no technology or science is used to raise and manufacture all food. How sustainable do you think this future will be? What happened to the scientifically touched food?
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